What AIPL Model Is About
The AIPL model, developed by Alibaba, is a marketing framework that outlines the stages consumers go through in their journey with a brand: Awareness, Interest, Purchase, and Loyalty.
This model helps businesses understand and optimize each phase to enhance customer engagement and drive sales.
Stages of the AIPL Model
Awareness
This initial stage focuses on making potential customers aware of the brand or product through advertising, social media, and other marketing channels.
- Strategy: Increase brand exposure through advertising, social media, search engine optimization, and public relations activities to capture potential customers' attention.
- Key Point: Ensure the brand’s visibility and recognition, allowing the target audience to become aware of the brand and start exploring it.
