Why We Need Emotion Control
Ever been stuck in a loop of anxiety, anger, or sadness?
The problems keep coming up when we fight them, suppress them, or try to pretend they don't exist, they don't work at all.
The truth is, emotions like anxiety, anger, and sadness aren’t the enemy, they’re signals from your body trying to tell you something important. The better way is, to acknowledge these tough feelings, understand them, and give yourself the permission to feel without being consumed by them.
That’s where the AVP model steps in.
Who Came Up with This Model?
The AVP model stands for Acknowledge, Validate, Permit.
It was developed by Dr. Becky Kennedy, a renowned clinical psychologist and parenting expert. Known as “Dr. Becky” by her fans, she’s the author of the bestselling book Good Inside, which explores practical tools for emotional regulation and parenting.

Dr. Becky’s approach isn’t just about parenting—it’s about fostering emotional intelligence in every aspect of life. Her insights make the AVP model a go-to strategy for anyone looking to navigate the messy world of feelings with grace.