Why Businesses Need the EFE Matrix
In a fast-changing world, businesses often face many outside challenges. If companies want to stay strong, they must look beyond their internal performance and understand what’s happening around them.
External Factor Evaluation (EFE) Matrix is a tool that helps organizations identify, organize, and evaluate external opportunities and threats in a clear and structured way.
Alongside the Internal Factor Evaluation Matrix, you get a full view of your situation: what’s happening outside and how ready your company is inside, the result can feed directly into SWOT Analysis.
When Should You Use It?
- During a strategic audit or internal analysis phase of strategic planning.
- When conducting a SWOT Analysis:
- Opportunities and Threats come from the EFE Matrix.
- Strengths and Weaknesses come from the IFE Matrix.
Steps to Develop an EFE Matrix
Creating an EFE Matrix involves five main steps, each helping you move from raw data to clear insight.
