A persuasive selling structure that turns product features into clear customer value backed by proof.
Selling Points Matter More Than Ever
Many e-commerce brands struggle to stand out from the marketplace, product similarity is becoming the norm.
In marketing, customers rely heavily on images, texts, and videos to understand a product, so crafting a clear and compelling selling point is essential.
How do you highlight the true value of your product in a way that speaks directly to your audience? One effective approach in sales and marketing is the FABE Method, which helps position your product with clarity and impact.
Developed by Dr. Guo Kunmo (a business management expert from the University of Oklahoma and former dean of Chung Hsing University Business School), FABE is a structured approach that helps you present your product’s strengths with clarity and logic.
The Four Key Elements of FABE
The FABE Method helps you organize and communicate the most important aspects of your product by focusing on four dimensions.
