MyFramework

GREAT Coaching Model: A Guide to Goal Achievement

Emphasis on timing, ensuring actions are strategically aligned with deadlines for effective goal setting.
GREAT Coaching Model
GREAT Coaching Model
Framework Card
GREAT Coaching Model

A structured approach to help teams move from "good intentions" to "timed execution."

Goal
Structure coaching conversations to ensure clear actions and deadlines.
Best For
Execution-focused Coaching, Performance Accountability, Goal Follow-through
The Process
Goal → Reality → Explore → Action → Timing
Coaching Leadership Performance

Why Good Intentions Fail

Have you ever set a personal or professional goal with great enthusiasm, only to get sidetracked a few weeks later? You are not alone.

The gap between intention and impact is where most potential is lost.

It’s a common challenge, and that’s exactly where the GREAT coaching model can help.

What is the GREAT Coaching Model

Developed by Graham Alexander, a well-known coach in goal-setting and personal development, GREAT coaching model provides a structured yet flexible approach for turning your goals into tangible results.

Whether you're a leader, a coach, or someone working toward personal growth, this model can guide you through the process of clarifying your goal and achieving it step by step.

The GREAT model is often seen as an evolution of GROW. While GROW is excellent for unlocking awareness and options, GREAT is designed for execution.

Its unique value lies in the last two letters: Action and Timing. Without these, many coaching conversations end with insight, not results.

Core Concept of GREAT Coaching Model

The GREAT model focuses on five key stages to help you get clear about your goal and work toward it effectively.

Stay Sharp with Framework Insights👋

Subscribe to our newsletter and receive handpicked frameworks and templates to sharpen your leadership, decision-making, and strategic thinking.

MyFramework

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to MyFramework.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.