Straight Line System: The "Wolf of Wall Street" Sales Method
Gives sales people a clear roadmap to follow.
Framework Categories
New Frameworks
6 Essential Marketing Campaigns Every Brand Needs
Better fomulate your brand’s marketing strategy.
SPIN Model: Uncover Customer Needs and Set Better Sales Conversations
Uncover real customer pain through thoughtful, guided questioning.
SCARF Model: Understanding the 5 Drivers of Human Behavior
Uncovers the emotional drivers behind employee reactions.
ABCD Trust Model: Building the Foundation of Leadership
Increase engagement and commitment in the workplace.
Research Funnel Model: How to Conduct User Research on a Zero Budget
Understand users with clarity, even when resources are tight.
3A Trust Model: Build Trust Fast at First Meeting
Gives you a simple and clear structure to build trust fast.
FABE Model: Turning Features into Sales
Highlight product value, connect with customer needs, and build long-term trust
Magic Loop Framework: Close Feedback Gaps
Capture feedback, act on it, make changes stick, and report back with clarity.
Product GTM Canvas: Visualizing Your Market Launch
Brings clarity, reduces risk, and gives your product the best chance of success.
Dead Horse Theory: Knowing When to Let Go
Knowing when to ride and when to walk away.
CBT Framework: Mastering Your Mind’s Operating System
It’s not the situation that causes your emotions — it’s how you think about it.
VITALS Method: Restart When You're Stuck
Just take one small, meaningful step instead of a giant leap.
BANI Framework: Understand and Respond to Fragile and Chaotic Systems
Move away from confusion via recognizing emotional and chaotic forces.
VUCA Framework: Understanding and Managing Change in a Complex World
A simple guide to describe the complex environment.
7% Rule for Organizational Change: Sparking the Tipping Point
Start with 7%, Spark the Rest.
Blog
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Structured Communication: Four Frameworks That Multiply Your Workplace Influence
Transform your workplace communication into a powerful tool for professional influence.
The Strategic Career Audit: How to Use 3 Frameworks for Your Best Year Yet
Three formative frameworks for an effective End of end-of-year assessment.
How to Communicate Effectively with the CEO: Master Upward Management & Executive Presence
Learn how to communicate with CEOs and chairmen using clear logic and structured frameworks like PREP, SCQA, and the Pyramid Principle.
