Myframework

Product GTM Canvas: Plan Your Market Entry Strategy

Brings clarity, reduces risk, and gives your product the best chance of success.
Product GTM Canvas
Product GTM Canvas

Introduction

Many teams build great products but fail to bring them to market successfully. The problem isn’t the product—it’s the strategy.

Without a clear go-to-market (GTM) plan, even the best ideas can get lost in the noise.

Product GTM Canvas, designed by product expert Anthony Murphy, helps you map out everything you need to consider before launching a product. It covers many aspects—from who your customers are to how you’ll reach them.

It’s perfect for product marketers, founders, and product managers who want a clear, structured way to prepare for launch.

What is the Product GTM Canvas?

The Product GTM Canvas is a one-page planning tool made up of 10 key blocks.

Product GTM Canvas

Each block asks simple but powerful questions to help you think through all the critical elements of a successful launch.

There’s no strict order—each part is equally important and should be considered together.

Product GTM Canvas Dive Into

Stay Sharp with Framework Insights👋

Subscribe to our newsletter and receive handpicked frameworks and templates to sharpen your leadership, decision-making, and strategic thinking.

Myframework

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Myframework.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.