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Product Manager Assessment: Effective Evaluation and Performance Measurement

By systematically evaluating these areas, and gain a holistic view of a PM's impact.
Product Manager accessment
Product Manager accessment and evaluation
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Product Manager Assessment Approach

A four dimension method for evaluating product managers holistically across execution, insight, strategy, and influence.

  • Goal Help organizations review PMs across execution, insight, strategy, and influence.
  • Best For PM performance review, hiring assessments, career development.
  • Outcome Improved clarity in evaluating a PM’s holistic impact.
  • Steps Product Execution → Customer Insight → Product Strategy → Influencing People
Product Manager Evaluation

How to Evaluate a Product Manager?

Evaluating a Product Manager is often challenging.

Unlike roles with quantifiable deliverables, much of a PM's impact lies in intangible areas like strategic thinking, stakeholder management, and aligning diverse teams. Yet, this doesn't mean the value of a Product Manager cannot be measured.

By breaking down their responsibilities into key focus areas, we can establish a clear and actionable framework for assessment.

There is a practical approach to assessing Product Managers, focusing on four critical dimensions of their work:

  • Product Execution
  • Customer Insight
  • Product Strategy
  • Influencing People

These areas encompass the holistic contributions of a PM and provide measurable indicators of their performance.

4-Focus Approach to Assessing Product Managers

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