Introduction: Why Change Feels So Difficult
Many people struggle with change.
Change often brings stress, confusion and resistance. Whether it’s an individual facing personal growth, a team adapting to a new process, or a company rolling out new technology, things can feel out of control before they get better.
What if we could understand how people react to change—and even guide them through it more smoothly? That’s where the Satir Change Model comes in.
Developed by Virginia Satir, a family therapist and pioneer in the field of human communication, this model helps explain how people experience change.
The 5 Stages of the Satir Change Model
The Satir Change Model explains that change follows a predictable emotional journey. It is made up of five key stages:
