AIPL Model: Build Customer Loyalty in Digital Marketing
Optimize each stage of the customer journey, from brand awareness to loyalty.
Marketing
Marketing frameworks and models focused on digital marketing, marketing strategies, and marketing approaches to attract and retain customers.
21 frameworks
AARRR Model: A Data-Driven Approach to Boosting Growth and Retention
Amodel redefines digital marketing by focusing on measurable growth and customer retention.
AISAS Model: A Guide to Modern Consumer Behavior in Digital Marketing
Adapts traditional marketing concept to the digital landscape.
AIDMA Model: Understanding Consumer Decision-Making in Marketing
Classic framework in marketing, helping business understand and influence each stage of the customer journey.
Maslow's Hierarchy of Needs: A Guide to Human Motivation
Famous model in psychology and helps us understand what motivates people.
