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TOPS Framework: Simple Formula for Building Strategic Presentations

Make your pitch or message clear, logical, and action-oriented.
TOPS Framework for Communication Icon
TOPS Framework for Communication Icon
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TOPS Framework

A communication method using Topic, Objective, Plan, and Summary to deliver clear and structured messages.

  • Goal Help people communicate clearly and structure their ideas effectively.
  • Best For Presentations, meetings, project updates.
  • Outcome Clearer communication and faster alignment.
  • Steps Topic → Objective → Plan → Summary

Why Your Presentations Fail to Convince

Have you ever presented an update and realized people didn’t get the point? Or proposed a plan, only to hear, “So what exactly do you want from me?”

Many professionals struggle to communicate ideas clearly, it's especially painful in reports, proposals, or stakeholder updates.

Top consulting firms like McKinsey solve this with strong storylines. One of their simple yet effective tools is the TOPS Framework — a model that helps structure clear, targeted presentations that drive decisions.

What is the TOPS Framework?

Let’s explore what it is, how it works, and how you can apply it.

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