A four-step process that encourages user engagement and promotes habit formation.
Classic framework in marketing, helping business understand and influence each stage of the customer journey.
Adapts traditional marketing concept to the digital landscape.
Amodel redefines digital marketing by focusing on measurable growth and customer retention.
Optimize each stage of the customer journey, from brand awareness to loyalty.
focusing on how brands can guide prospects from awareness to advocacy.
Measuring developer productivity beyond lines of code.
A classic framework that provides a clear, structured approach to marketing.
For building customer-focused marketing strategies.
Understand how context, location, and environment shape mobile customer decisions.
Adapts traditional marketing concept to the digital landscape.
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The AISAS model, developed by Dentsu Inc. in the early 2000s, adapts traditional marketing concepts to the digital landscape.
AISAS stands for Attention, Interest, Search, Action, and Share. It recognizes the shift in consumer behavior driven by online research and social sharing.
The consumer journey begins by capturing attention, often through digital ads, engaging visuals, or content that stands out in online feeds.
Once attention is gained, marketers maintain interest with compelling content that speaks to consumer needs.
Unlike traditional models, AISAS includes a “Search” stage, where consumers actively research online, making SEO and content discoverability crucial.
After gathering information, consumers decide to take action, whether by purchasing or engaging with the brand.
Post-purchase, consumers are encouraged to share their experiences online, amplifying brand reach and credibility through reviews, social media, or word-of-mouth.