Problem Solving

KISS Review Framework

An action-orientated review model to convert past experience into practice.

First Principles

Start from the basics and find a new, more logical way of doing things.

DEEP Technique

Protect your emotional boundaries.

Research Funnel Model

Understand users with clarity, even when resources are tight.

5 Sos Technique for Problem Solving and Strategic Thinking

Continuously asking “So what might happen next?” to project how one event could trigger another.

5W1H

Gather comprehensive information and provide clarity in various situations.

Brainstorming

A creativity technique designed to generate a large number of ideas.

Zoom-In and Zoom-Out Model

Allows you to handle challenges with clarity, whether you need to see the big picture or focus on the details.

SCAMPER Method

Generate new ideas by systematically remixing existing products, processes, and assumptions.

Outcome Discovery Canvas

Define measurable outcomes and success metrics before you commit to building features.

Magic Loop Framework

Capture feedback, act on it, make changes stick, and report back with clarity.

Four-Step Innovation Model

Turn raw ideas into market-ready products through a disciplined, four-stage innovation pipeline.

4Ps Problem-Solving Framework

Discover the real problem before solving it.

POEMS Framework

Gives teams a clear way to observe, classify, and interpret user behavior.

Brainstorming: For Creative Decision Making

A creativity technique designed to generate a large number of ideas.

Read the full framework

Applications

No application mappings are available for this framework yet.

Framework Card

Brainstorming

Goal: Surface diverse ideas by separating idea generation from judgment.
Flow: Generate freely → Suspend judgment → Organize → Select later
Best For: Idea exploration; Early problem framing

Check-In

Why This Matters

When faced with a problem, many people struggle to generate fresh ideas. They may stick to familiar solutions or limit their thinking to obvious answers. This often blocks innovation and slows progress.

In both personal and business contexts, finding creative approaches is essential for success. Brainstorming offers a way to unlock new perspectives, encourage diverse input, and overcome mental barriers.

Framework Logic

What this framework is

Brainstorming is a dynamic group creativity technique aimed at generating a plethora of ideas to solve problems.

Developed by advertising executive Alex F. Osborn in the 1940s, this method was introduced in his book "Your Creative Power." It was designed to enhance the creative output of his team at BBDO (Batton, Barton, Durstine & Osborn).

The essence of brainstorming lies in encouraging participants to think freely, fostering an environment where all ideas are welcomed. This makes brainstorming one of the most effective tools in creative thinking and problem-solving.

Deep Read

Rules of Brainstorming

The brainstorming process is built around four essential rules:

Focus on quantity – The more ideas, the better the chance of finding strong ones.
Withhold criticism – Judgment blocks creativity; evaluation comes later.
Encourage wild ideas – Unusual or bold suggestions can inspire new directions.
Combine and improve ideas – Build on others’ thoughts to create stronger solutions.

Read the full framework