An action-orientated review model to convert past experience into practice.
For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
A simple practice to accept the anxiety, anger or sadness and start embracing them.
Your presence speaks louder than your words.
Make your pitch or message clear, logical, and action-oriented.
Apply five communication elements to make ideas memorable and repeatable.
Change up the content every two minutes to keep people engaged.
Reveal your points step by step.
Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.
Separate facts from interpretations to respond to feedback calmly and solve the real problem.
Structure complex messages into a clear narrative that leads the audience to your conclusion.
We spend the amount of time expressing ourselves and very little time communicating effectively. You have the right answer, but the audience isn't listening.
Expression is the foundation of communication, but it is also the biggest obstacle to communication.
How to improve the quality of our expression, this framework will be really helpful.
Developed by Barbara Minto, a former McKinsey & Company consultant, the SCQA has become one of the most famous communication frameworks for structuring your message in a resonating way. It is particularly helpful in converting complex information into a simple and understandable format.
SCQA is an acronym that stands for Situation, Complication, Question, and Answer. Now let's dive into these elements.
Describe the context or background of the issue, states facts or realities that everyone (especially your target audience familiar with.
It sets the stage by providing relevant information about the current state of affairs.
Identify any challenges, problems, or issues arising from the situation.
Conflicts are somehow much better since people are more interested in the open clash. Sometimes the complication is not obvious so you have to dig it out and put it in front of the people.
This is the key part so please make sure you've captured the audience's attention before moving to the next.
Ask the question how the hurdles of the Complication in the previous step can be overcome.
How can prevent the threat or seize the opportunity?
The ideal state would be, the listeners have the same doubts or questions as you, and they will be more connected and engaged to the solutions you are going to give next.
Provide the answers or solutions to the questions based on your analysis.
This is the final stage of the SCQA framework but could be the beginning of the problem-solving, regardless of the result, you should have successfully set up the perception to everyone. It sounds easy but hard to achieve, right?
Why do answers come later? The situations and complications built a holistic storyboard and people prefer listening to stories to principles, listening to a tiny story is always more enjoyable and engaging than a brilliant truth.