Communication

KISS Review Framework

An action-orientated review model to convert past experience into practice.

The Golden Circle

For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.

AVP Model

A simple practice to accept the anxiety, anger or sadness and start embracing them.

7-38-55 Rule

Your presence speaks louder than your words.

TOPS Framework

Make your pitch or message clear, logical, and action-oriented.

Winston’s Star

Apply five communication elements to make ideas memorable and repeatable.

2 Minute Rule

Change up the content every two minutes to keep people engaged.

The Rule of Suspense

Reveal your points step by step.

PREP Framework

Deliver clear, structured arguments by stating your point first, proving it, and closing with clarity.

FIRE Model

Separate facts from interpretations to respond to feedback calmly and solve the real problem.

7-38-55 Rule: How Tone and Body Language Shape Communication

Your presence speaks louder than your words.

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Applications

Presentation Skills

Framework Card

7-38-55 Rule

Goal: Ensure your words, tone, and body language are consistent to avoid mixed messages and build trust.
Best For: Workplace Feedback; Public Speaking

Check-In

What's Causing Misunderstanding?

Have you ever sent a message that was misunderstood? Maybe you said something in a meeting, but people focused more on your tone than your words. This happens because communication is not just about words.

Framework Logic

What this framework is

Albert Mehrabian, a psychology professor at UCLA, developed the 7-38-55 Rule to explain how people interpret messages.

His research in the 1960s found that when we express feelings and attitudes, only 7% of meaning comes from words, 38% from tone of voice, and 55% from body language.

This rule helps us understand why tone and body language matter in communication. It is widely used in public speaking, leadership, and daily conversations.

Deep Read

Core Concept of the 7-38-55 Rule

7-38-55 Rule is about how people understand emotions in face-to-face communication. They will judge your communication based on:

7% – Words: The actual words we actually say
38% – Tone of Voice: How we say the words, including pitch, speed, and volume
55% – Body Language: Facial expressions, gestures, and posture

This means that when words and nonverbal signals do not match, people trust nonverbal cues more.

For example, if someone says, "I'm fine" but looks upset and speaks with a shaky voice, we believe their body language and tone, not just the words.

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