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Stakeholder Saliency Model: Prioritize Stakeholders Effectively

Sharpen your stakeholder management skills via finding who matters most.
Stakeholder Saliency Model
Stakeholder Saliency Model
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Saliency Model

A stakeholder model that uses Power, Legitimacy, and Urgency to decide who needs your attention first.

  • Goal Help teams prioritize stakeholders and focus resources where they matter most.
  • Best For Project management, change programs, product launches.
  • Outcome Clearer stakeholder priorities and better engagement strategies.
  • Steps Power → Legitimacy → Urgency
Stakeholders Prioritization

Why Stakeholder Management Often Fails

In real-world projects, managers often face this dilemma: Too many stakeholders, not enough clarity.

Some stakeholders demand immediate action while sothers remain passive yet hold hidden power. Without a clear method, it's easy to waste resources or neglect critical voices.

Developed by Mitchell, Agle, and Wood, the Stakeholder Saliency Model provides a smart framework for identifying which stakeholders matter most and how to manage them efficiently.

Stakeholder Saliency Model
Stakeholder Saliency Model

Three Simple Factors That Define Stakeholder Importance

The model says a stakeholder’s importance—or saliency—depends on three attributes:

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