Framework Card
2 Minute Rule
Arrange topics and change up the content every two minutes to keep people engaged.
The Common Problem
While doing a presentation or public speaking, you may have seen many people losing the audience's attention, not due to unimportant content, but because the delivery is monotonous.
Research shows that adults can focus for about two minutes before their minds begin to wander if nothing changes. If your slides or speech keep the same tone for too long, even your best data will fade into background noise.
Why This Framework Works
The 2-Minute Rule is a communication strategy designed to keep audiences engaged by refreshing their attention every two minutes.
