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COIN Model: Drive Feedback Conversations

To improve your feedback communications.
COIN Model Feedback Communication Framework
COIN Model Feedback Communication Framework
Framework Card
COIN Model

A four step method for delivering feedback through Context, Observation, Impact, and Next Steps.

  • Goal Structure difficult conversations with clarity and respect.
  • Best For Feedback discussions, conflict resolution, performance reviews.
  • Outcome Clearer conversations and more productive behavior change.
  • Steps Context → Observation → Impact → Next Steps
Context Observation Impact Next Steps

How to Give Proper Feedback?

Have you ever faced a tough conversation at work, maybe delivering feedback or resolving a misunderstanding, and struggled to find the right words? It’s easy to get stuck between being too blunt or too vague.

If the above cases hit your pain point, then the COIN model will help you out.

What the COIN Model Is About

COIN model is a simple framework to make every important conversation clear, respectful, and constructive.

At its core, COIN stands for Context, Observation, Impact, and Next Steps.

It is designed to structure conversations—especially those involving feedback—in a way that’s clear, objective, and actionable.

Core Concept of COIN

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