A classic narrative arc that helps you build tension, deliver a turning point, and land with clear resolution.
Why This Matters
Many stories fail not because the idea is weak, but because the structure is flat.
In business communication, presentations often start too slow, peak too late, or end without resolution. As a result, audiences lose attention, miss the key point, or forget what mattered most.
Freytag’s Pyramid solves this by giving you a clear narrative arc that builds tension, delivers impact, and lands with clarity.
What is Freytag’s Pyramid
Freytag’s Pyramid is a classic storytelling structure developed by German novelist and playwright Gustav Freytag.
It breaks a story into seven stages that move from setup to tension, reach a peak, and then resolve cleanly. While it originated in dramatic literature, it is widely used today in storytelling, presentations, speeches, and brand narratives.
The model helps communicators control emotional rhythm and attention over time.
