Marketing

The Golden Circle

For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.

The Relationship Map

A simple way to evaluate your relationships.

Research Funnel Model

Understand users with clarity, even when resources are tight.

StoryBrand Framework

Focuses on the seven elements necessary for helping your customer.

The Hook Model

A four-step process that encourages user engagement and promotes habit formation.

Self-Us-Now Framework

Help individuals and groups connect personal stories to collective action.

The AIDMA Model

Classic framework in marketing, helping business understand and influence each stage of the customer journey.

AISAS Model

Adapts traditional marketing concept to the digital landscape.

AARRR Model

Amodel redefines digital marketing by focusing on measurable growth and customer retention.

AIPL Model

Optimize each stage of the customer journey, from brand awareness to loyalty.

Pixar Storytelling Formula

Turn complex ideas into clear cause-and-effect stories people remember.

5A Marketing Model

focusing on how brands can guide prospects from awareness to advocacy.

Hero's Journey Storytelling Framework

A storytelling framework that makes your message relatable, memorable, and impactful in any context.

The Innovation Story Framework

Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.

4P Marketing Mix

A classic framework that provides a clear, structured approach to marketing.

ICARE Model

Build a service culture that turns everyday interactions into lasting customer loyalty.

4C Marketing Model

For building customer-focused marketing strategies.

TAM-SAM-SOM Analysis

Enhance your market segmentation and marketing strategy

9 Key Forces of Mobile Technology Reshape Customer Behavior

Understand how context, location, and environment shape mobile customer decisions.

Marketing Funnel 5 Stages To Boost Email Marketing

Align your marketing email with the proven customer journey strategy.

Product GTM Canvas

Brings clarity, reduces risk, and gives your product the best chance of success.

FABE Model

Highlight product value, connect with customer needs, and build long-term trust

SPIN Model

Uncover real customer pain through thoughtful, guided questioning.

6 Essential Marketing Campaigns Every Brand Needs

Better fomulate your brand’s marketing strategy.

Straight Line System

Gives sales people a clear roadmap to follow.

4P Model in Content Marketing

Build a clear system to improve content, ensuring long-term marketing impact.

ChatGPT5 P.R.O.M.P.T. Framework For Business Planning

Help you stay focused, filter noise, and improve output, which is deeply aligned with your intent.

POEMS Framework

Gives teams a clear way to observe, classify, and interpret user behavior.

5E Experience Model

Map user journeys from first attraction to lasting memory by structuring experiences across five critical stages.

CARE Framework

Design consistent customer service experiences through connection, support, resolution, and continuous improvement.

Freytag’s Pyramid

Helps communicators control emotional rhythm and attention over time.

Philip Kotler's 5 Product Levels

Analyze where your product creates value and identify the layers where real differentiation happens.

Self-Us-Now Framework: The Art of Public Narrative

Help individuals and groups connect personal stories to collective action.

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Applications

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Framework Card

Self-Us-Now Framework

Goal: Turn passive listeners into active participants by linking values to action.
Flow: Self (Values) → Us (Community) → Now (Action)
Best For: Political campaigns; Advocacy movements

Check-In

Introduction

The "Public Narrative" structure. Connect your personal story to a shared purpose and an urgent call to action.

Framework Logic

Key Components of the Framework

Strong communication skills are essential in business, and storytelling is one of the most powerful tools for effective communication.

The Self-Us-Now storytelling framework, developed by Marshall Ganz, is a powerful communication tool used to inspire action, particularly in community organizing, advocacy, and leadership contexts.

Ganz, a Harvard professor and longtime activist, designed this framework to help individuals and groups connect personal stories to collective action.

Deep Read

Key Components of the Framework

Story of Self

Tell who you are, the value you hold, and why you care.

This part is about sharing your personal journey, values, and experiences. It focuses on what motivates you and why you care about the cause or issue at hand.

The "Story of Self" allows you to build credibility and authenticity with your audience by showing vulnerability and passion.

The Self establishes an emotional connection and authenticity.

Story of Us

Create a sense of unity with the audience by explaining shared values and goals. It answers the question: Who are we together, and what do we stand for?

This is about creating a collective identity by connecting your personal story to the experiences and values of the group you are addressing.

The "Story of Us" emphasizes shared values, experiences, and challenges. It encourages the audience to see themselves as part of a larger community or movement.

The Us strengthens that connection by creating a shared identity and purpose.

Story of Now

This component focuses on the urgency of the current moment. It calls the audience to action by outlining the immediate challenges or opportunities and framing why it’s critical to act now.

The "Story of Now" pushes people to move from reflection to action. It answers the question: What is at stake, and why must we act now?

The Now moves the audience toward action by emphasizing the urgency of the moment.

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