Connect your own story, a shared story, and an urgent Now to move people to action.
What This Framework Is
Strong communication skills are essential in business, and storytelling is one of the most powerful tools for effective communication.
The Self-Us-Now storytelling framework, developed by Marshall Ganz, is a powerful communication tool used to inspire action, particularly in community organizing, advocacy, and leadership contexts.
Ganz, a Harvard professor and longtime activist, designed this framework to help individuals and groups connect personal stories to collective action.
Key Components of the Framework
Story of Self
Tell who you are, the value you hold, and why you care.
This part is about sharing your personal journey, values, and experiences. It focuses on what motivates you and why you care about the cause or issue at hand.
The "Story of Self" allows you to build credibility and authenticity with your audience by showing vulnerability and passion.
The Self establishes an emotional connection and authenticity.
