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Magic Loop Framework: Close Feedback Gaps

Breaking the Cycle of Poor Feedback Loops.
Magic Loop
Magic Loop - Communication Framework

Challenges in Feedback

Many teams struggle with broken feedback loops, where insights get stuck, action is delayed, and users or stakeholders feel unheard. These gaps weaken trust, lower engagement, and stall progress.

What Is the Magic Loop?

Magic Loop, a practical, cyclical communication framework designed to close the feedback loop efficiently and transparently. While its exact origin isn’t tied to a single creator, the model has been increasingly adopted in tech, service design, and product teams to enhance continuous learning and customer responsiveness.

Magic Loop is a cycle of feedback

Core Concept of Magic Loop

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