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SMART: Effective Goal Setting Framework

Framework for setting clear, attainable goals.
SMART goal setting
SMART goal setting

Setting Goals Always Matter

Many people set goals that are vague or unrealistic, which makes them hard to achieve.

The SMART framework changes this by making every goal Specific, Measurable, Achievable, Relevant, and Time-bound.

With this simple approach, both individuals and organizations can turn ideas into clear, actionable objectives that drive success.

What Does a SMART Goal Looks Like

SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time-bound. It says a perfect goal should contain all these 5 elements.

Here's a breakdown of each element:

Specific

Goals should be clear and specific, so everyone involved understands what is to be achieved.

A specific goal answers questions such as:

  • What do I want to accomplish?
  • Why is this goal important?
  • Who is involved?
  • Where is it located?
  • Which resources or limits are involved?

Measurable

It's important to have criteria for measuring progress toward the completion of the goal. This helps to stay on track, reach target dates, and experience the sense of achievement that keeps you motivated.

A measurable goal answers questions such as:

  • How will I measure my progress?
  • What metrics will indicate that I am making progress?
  • How will I know when the goal is accomplished?
  • What milestones can I set to track my progress?

Achievable

Goals should be realistic and attainable. While they should stretch your abilities, they must remain possible. An achievable goal answers questions such as:

  • Is this goal realistic and attainable?
  • Do I have the resources and capabilities to achieve this goal?
  • What skills or knowledge do I need to accomplish this?
  • What obstacles might I face, and how can I overcome them?

Relevant

Goals should matter and align with other relevant goals. They should be worthwhile and match other efforts and needs. A relevant goal answers questions such as:

  • Why is this goal worthwhile?
  • How does this goal align with my broader objectives?
  • Is this the right time to pursue this goal?
  • Does this goal match my other efforts or needs?
  • Am I the right person to accomplish this goal?

Time-bound

Every goal needs a target date, so you have a deadline to focus on and something to work toward. This part of the SMART goal criteria helps to prevent everyday tasks from taking priority over your longer-term goals.

A time-bound goal answers questions such as:

  • What is my deadline for achieving this goal?
  • What can I do today to start working toward this goal?
  • What milestones can I set to ensure I stay on track?
  • What can I do in the next six weeks or six months?
  • How will I stay focused and motivated over time?

By ensuring that goals are SMART, individuals and organizations can create clear and attainable objectives that are more likely to be successful.

SMART Implementation

SMART principle can be used in other frameworks.

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