Marketing

The Golden Circle

For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.

The Relationship Map

A simple way to evaluate your relationships.

Research Funnel Model

Understand users with clarity, even when resources are tight.

StoryBrand Framework

Focuses on the seven elements necessary for helping your customer.

The Hook Model

A four-step process that encourages user engagement and promotes habit formation.

Self-Us-Now Framework

Help individuals and groups connect personal stories to collective action.

The AIDMA Model

Classic framework in marketing, helping business understand and influence each stage of the customer journey.

AISAS Model

Adapts traditional marketing concept to the digital landscape.

AARRR Model

Amodel redefines digital marketing by focusing on measurable growth and customer retention.

AIPL Model

Optimize each stage of the customer journey, from brand awareness to loyalty.

Pixar Storytelling Formula

Turn complex ideas into clear cause-and-effect stories people remember.

5A Marketing Model

focusing on how brands can guide prospects from awareness to advocacy.

Hero's Journey Storytelling Framework

A storytelling framework that makes your message relatable, memorable, and impactful in any context.

The Innovation Story Framework

Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.

4P Marketing Mix

A classic framework that provides a clear, structured approach to marketing.

ICARE Model

Build a service culture that turns everyday interactions into lasting customer loyalty.

4C Marketing Model

For building customer-focused marketing strategies.

TAM-SAM-SOM Analysis

Enhance your market segmentation and marketing strategy

9 Key Forces of Mobile Technology Reshape Customer Behavior

Understand how context, location, and environment shape mobile customer decisions.

Marketing Funnel 5 Stages To Boost Email Marketing

Align your marketing email with the proven customer journey strategy.

Product GTM Canvas

Brings clarity, reduces risk, and gives your product the best chance of success.

FABE Model

Highlight product value, connect with customer needs, and build long-term trust

SPIN Model

Uncover real customer pain through thoughtful, guided questioning.

6 Essential Marketing Campaigns Every Brand Needs

Better fomulate your brand’s marketing strategy.

Straight Line System

Gives sales people a clear roadmap to follow.

4P Model in Content Marketing

Build a clear system to improve content, ensuring long-term marketing impact.

ChatGPT5 P.R.O.M.P.T. Framework For Business Planning

Help you stay focused, filter noise, and improve output, which is deeply aligned with your intent.

POEMS Framework

Gives teams a clear way to observe, classify, and interpret user behavior.

5E Experience Model

Map user journeys from first attraction to lasting memory by structuring experiences across five critical stages.

CARE Framework

Design consistent customer service experiences through connection, support, resolution, and continuous improvement.

Freytag’s Pyramid

Helps communicators control emotional rhythm and attention over time.

Philip Kotler's 5 Product Levels

Analyze where your product creates value and identify the layers where real differentiation happens.

Freytag’s Pyramid: Structure Compelling Business Narratives

Helps communicators control emotional rhythm and attention over time.

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Applications

No application mappings are available for this framework yet.

Framework Card

Freytag’s Pyramid

Goal: Structure presentations so the audience stays engaged from setup to payoff.
Best For: Project Narratives; Leadership Speeches

Check-In

Why This Matters

Many stories fail not because the idea is weak, but because the structure is flat.

In business communication, presentations often start too slow, peak too late, or end without resolution. As a result, audiences lose attention, miss the key point, or forget what mattered most.

Freytag’s Pyramid solves this by giving you a clear narrative arc that builds tension, delivers impact, and lands with clarity.

Framework Logic

What this framework is

Freytag’s Pyramid is a classic storytelling structure developed by German novelist and playwright Gustav Freytag.

It breaks a story into seven stages that move from setup to tension, reach a peak, and then resolve cleanly. While it originated in dramatic literature, it is widely used today in storytelling, presentations, speeches, and brand narratives.

Freytag's Pyramid diagram mapping the 7 stages of dramatic structure against time and tension

The model helps communicators control emotional rhythm and attention over time.

Deep Read

Core Concept of the Framework

Exposition

This is the introduction. You set the context, define the characters or stakeholders, and explain the situation.

In business, this could be the market context, the team, or the starting problem.

Inciting Incident

Something changes. A trigger appears that disrupts the status quo.

This could be a new challenge, a missed goal, a customer complaint, or a market shift.

Rising Action

Tension builds as actions are taken and obstacles appear. The audience starts to care because the outcome is uncertain.

In presentations, this is where complexity and stakes increase.

Climax

This is the turning point. The conflict reaches its peak.

A decision is made, a strategy is chosen, or a critical moment occurs. Everything before this leads here.

Falling Action

Tension begins to ease. The consequences of the decision unfold. You show what changed and how the situation starts to stabilize.

Resolution

The core conflict is resolved. The problem is addressed, the goal is reached, or a clear outcome is achieved.

Denouement

Loose ends are tied up.

You reflect, summarize lessons, and leave the audience with closure and meaning.

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