For understanding how great leaders and orgs inspire action by starting with a clear sense of purpose.
A simple way to evaluate your relationships.
Understand users with clarity, even when resources are tight.
Focuses on the seven elements necessary for helping your customer.
A four-step process that encourages user engagement and promotes habit formation.
Help individuals and groups connect personal stories to collective action.
Classic framework in marketing, helping business understand and influence each stage of the customer journey.
Adapts traditional marketing concept to the digital landscape.
Amodel redefines digital marketing by focusing on measurable growth and customer retention.
Optimize each stage of the customer journey, from brand awareness to loyalty.
Turn complex ideas into clear cause-and-effect stories people remember.
focusing on how brands can guide prospects from awareness to advocacy.
A storytelling framework that makes your message relatable, memorable, and impactful in any context.
Narrate how an idea was born, built, and scaled to demonstrate its real-world impact.
A classic framework that provides a clear, structured approach to marketing.
Build a service culture that turns everyday interactions into lasting customer loyalty.
For building customer-focused marketing strategies.
Enhance your market segmentation and marketing strategy
Understand how context, location, and environment shape mobile customer decisions.
Align your marketing email with the proven customer journey strategy.
Brings clarity, reduces risk, and gives your product the best chance of success.
Highlight product value, connect with customer needs, and build long-term trust
Uncover real customer pain through thoughtful, guided questioning.
Better fomulate your brand’s marketing strategy.
Gives sales people a clear roadmap to follow.
Build a clear system to improve content, ensuring long-term marketing impact.
Help you stay focused, filter noise, and improve output, which is deeply aligned with your intent.
Gives teams a clear way to observe, classify, and interpret user behavior.
Map user journeys from first attraction to lasting memory by structuring experiences across five critical stages.
Design consistent customer service experiences through connection, support, resolution, and continuous improvement.
Helps communicators control emotional rhythm and attention over time.
Analyze where your product creates value and identify the layers where real differentiation happens.
Brings clarity, reduces risk, and gives your product the best chance of success.
Many teams build great products but fail to bring them to market successfully. The problem isn’t the product—it’s the strategy.
Without a clear go-to-market (GTM) plan, even the best ideas can get lost in the noise.
Product GTM Canvas, designed by product expert Anthony Murphy, helps you map out everything you need to consider before launching a product. It covers many aspects—from who your customers are to how you’ll reach them.
It’s perfect for product marketers, founders, and product managers who want a clear, structured way to prepare for launch.
The Product GTM Canvas is a one-page planning tool made up of 10 key blocks.
Each block asks simple but powerful questions to help you think through all the critical elements of a successful launch.
There’s no strict order—each part is equally important and should be considered together.
What Are You Selling?
What is the product? What problem does it solve? Be specific—list features, pricing, and what makes it valuable at launch.
Who’s Buying It?
Define your customer segments. Are there different types of users (e.g., buyers and end-users)? Is it a two-sided market?
Target Market
Who exactly are you targeting at launch? Just as important: who are you not targeting right now?
Launch Strategy
Will it be a big launch for everyone, or will you do a staged rollout (like beta or pilot)? This block helps you define how you enter the market.
Value Proposition
Why should someone buy your product? What’s your market differentiator? What makes you stand out?
Distribution
How will customers find and buy your product? What is your marketing or channel strategy?
Competitors
Who are your rivals? What are they doing? What risks do they pose to your success?
Post Launch (30/60/90 Days)
Plan beyond the launch day. What happens in the first 30, 60, and 90 days? What customer engagement or marketing steps will you take?
Do you have any specific marketing strategies during this period?
What key outcomes (metrics) will you be tracking?
Assumptions & Risks
What assumptions are you making about the market, customers, or product? What could go wrong?
Considerations
Think about technical or operational constraints. Who else do you need to align with—like internal teams, partners, or early users?